We’ve really seen mobile services take off in countries of lesser economies lately. The likes of Bulgaria, Hungary, and India are adapting well to the integration of mobile phones, and we expect that trend will continue throughout the rest of the decade. When talking about lesser economies, it’s easy to forget China. After all, their economy just started booming, so that’s all people talk about nowadays. But they’ve made significant leaps in technology over the past few years, and now they’re making strides in the mobile world. Their newest development: A deal with RIM to provide mobile e-mail access.
The deal is with China Mobile, one of the few carriers in the country. Funnily enough, the deal was made so that the company can compete with China Unicom, which launched its own mobile e-mail program recently. What’s it called, you ask? Heh. Redberry. No, we’re not joking.
“Price will be the decisive factor for BlackBerry to win the market in China. What is more, it has to be more localized and customized in this country as most of Chinese businessmen are still not used to the BlackBerry style,” says an industry analyst from BDA.
Well, American businessmen weren’t used to the BlackBerry style back when it was introduced, and look how we turned out.
[TMCNet]
