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What isn’t there to like about WES? There are great people with great ideas about how we can better use or BlackBerry devices. Yeah, and the free drinks don’t hurt. Over the past two days, I’ve found myself going back to one place more than the rest: The demo theater. This is the place where a real geek can get his or her fix. Representatives from various companies are taking the stage to talk about and demonstrate their products and applications. And for the most part, it’s been very impressive.

Each presentation is just 30 minutes, so there’s little time to get fidgety and unfocused. Many of the general and breakout sessions run 60 to 90 minutes, which means many in the audience will become disinterested about halfway through. This is no slight to the presenters. It’s just the nature of our attention spans. Keeping the presentations to 30 minutes means a focused, clear message that people can easily grasp.

As the name “demo theater” suggest, there’s always something happening. Many presentations, especially the keynotes, are mostly word-based. Not that there’s anything wrong with that. I’m actually a fan of some well-done oration. But in a room full of BlackBerry users, there are plenty of distractions. By keeping a focus on the demonstration itself, presenters are better able to capture the audience’s attention.

We’ll be covering many of these products and services in the coming weeks at BBGeeks. There are some absolutely fascinating items that can revolutionize the way you use your BlackBerry. So stay tuned. There are just some things you’re not going to want to miss.

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